Any serious news organisation today should also allow its community of readers to join in the editorial conversation - and many now have designed their websites to do just that. However, it took some time for news editors and publishers to get over the idea that the internet and user-generated content represented a threat to their publishing model.
To my mind, there are commonalities between newspapers and Criteria and Indicator reports for Sustainable Forest Management (or State of the Forest Reports). Both want their readers to see them as an authoritative source of information, neither wants their readers straying to competing reporting sources, and initially at least, both worried about the nature of content users would generate and whether or not it would be more damaging than useful. Therefore, I was intrigued when I read about a recent poll that asked media executives for ideas as to how big media firms could respond to the new "threats" posed by user-generated content. Suggestions included: